Rick Hall, President and CEOU.S. Oral Surgery Management (USOSM) aims to deliver a partnership-based business model. As an extension of the clinical mission of each partner practice, USOSM offers several scalable solutions, ranging from marketing strategies and referral development to revenue cycle management and more.
“USOSM prioritizes patient experience and contributes to the overall experience by providing operational and clinical support to surgeons,” says Rick Hall, President and CEO of USOSM.
Founded in 2017, USOSM helps oral and maxillofacial surgeons operate in the ever-changing healthcare landscape. USOSM assists them with staffing, recruiting, credentialing, and keeping the staff informed, engaged, and fulfilled. The company promotes the practice’s brand through researched, ROI-driven campaigns and initiatives to enhance revenue and improve retention. From optimizing fee schedules to negotiating with suppliers and managing billing, USOSM can handle the entire raft of financial operations.
Today’s more-informed patients necessitate adopting a more sophisticated marketing approach. USOSM also concentrates on creating an accessible source of information for patients, where they can learn about the benefits of treatment from a board-certified oral surgeon.
Over the years, USOSM has helped many practices deal with various managerial crises and facilitate their day-to-day functions. For instance, a few years back, USOSM’s prompt action saved the day for its surgeon partners, when a ransomware attack took place in Denver. The attack occurred right after Thanksgiving, making it cumbersome to recover the affected system. However, USOSM–with its proactive team–managed to ship in servers and additional support for its surgeon partners. While other practices took several weeks to recover from the attack, USOSM helped its surgeon partners instantly, which prevented them from missing surgical days or having to reschedule patients.
USOSM prioritizes patient experience and contributes to the overall experience by providing operational and clinical support to surgeons
“This truly is a partnership and we respect that,” adds Hall. “It’s something that we worked hard to establish from the onset to ensure that all of our incentives were aligned and that we collaborate on every meaningful decision, whether it be clinical or business within the practice.
