Eric Brody, Co-President and Brand LeaderLaunched in 1999, Trajectory caters to healthcare systems & hospitals, physician & medical practices, healthcare services & technology, and skincare/ beauty & personal care sectors. The company has worked with senior leadership and marketing teams in the healthcare sector across the country, helping them execute their visions and improve their performance successfully. Patient volumes, differentiation, and preference, consumerism, HCP referrals, responding to the implications of healthcare reforms—Trajectory efficiently manages all these aspects considering the shifting competitive landscape.
Most independent healthcare providers are faced with the challenge of finding effective ways to brand and market their medical practice. Thanks to Trajectory’s significant physician and medical practice experience, the team knows how to make a quick yet strong impact on patient volume and HCP referrals.
When it comes to digging into a challenge, providing insights and revealing opportunities to more closely connect with care receivers, Trajectory’s qualitative/quantitative services, competitor/white space reviews, business reviews, brand audits, customer journey maps, and digital audits prove highly efficient. Trajectory’s strategists sharpen brand ideas and guides clients through the creation of brand architecture, brand platform, tagline, story & messaging, naming, content & social media plans, brand training, and marketing plans. The company’s branding work provides a distinct identity for organizations, products, and services to maximize their potential by actively managing their words, images, ideas, and associations. The award-winning design team blends strategy with smart design to create a visual language that is distinctly the brand’s, and is brought to life across the entirety of their brand experience.
At Trajectory, the account, creative and media teams work hand-in-hand to develop and execute integrated marketing campaigns that in turn, build brand-driven cultures, enabling people to stay informed about the organization’s brand promises. The adept team comprises digital strategists, designers, and developers who diligently concept, design, and build digital properties that boost a brand’s online presence and demonstrate the value of healthcare and wellness products and services.
Trajectory’s specialized knowledge and expertise have facilitated comprehensive branding and healthcare marketing strategies for healthcare firms, assisting them in taking control of regulations, business models, care staff, stakeholders involved in decision-making, category-specific language, and KPI’s. However, for Brody, it is important to step outside of the convention and observe the best practices of other sectors as well. The folks at Trajectory believe that the key lies in the ability to combine our in-depth knowledge with new trends and emerge as the ultimate market disruptor.
