The Krinsky Company
Eliminating Friction Across The Healthcare Ecosystem

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t the heart of The Krinsky Company (TKC) lies a fervent passion for creating a highly functioning, patient-centric healthcare ecosystem. What propels TKC ahead of the curve is its exceptional approach to client collaboration. Unlike typical consulting firms that analyze client issues from an external viewpoint, TKC is at the epicenter, operating as an extension of the client’s team. This inside-out approach shifts perspectives, granting TKC an unmatched understanding of healthcare friction points and opportunities for innovation.

With a relentless focus on execution, TKC ensures clients leverage market insights, relationships and differentiated strategies to achieve growth goals.

This is embodied in three strategic pillars that propel TKC’s mission forward. The first, The Healthcare Logistics Think Tank/ Do Tank (HLTT/DT), fosters collaboration among healthcare executives, tech providers and conveners and consultants, catalyzing innovative solutions within the industry. The Healthcare Influencer Network (HIN)—forming the second pillar—facilitates quarterly discussions and builds connections among C-level healthcare executives, enhancing strategic insights and leadership across the sector. And the third pillar, The Game-Changing Women of Healthcare Podcast, celebrates and delves into the innovations and challenges faced by pioneering women on the healthcare frontlines, spotlighting their critical contributions.

“These initiatives emphasize our dedication to serving the ecosystem from the inside out,” says Bob Krinsky, Founder and CEO. “From optimizing hospital workflows to enhancing patient experience and outcomes, our strategic pillars are aligned to support fresh thinking, facilitate new levels of collaboration and accelerate strategic innovation across the healthcare ecosystem.”

Streamlining Healthcare Logistics through Innovative Discussions

TKC’s HLTT/DT, now in its fourth year, is a shining example of how a well-organized healthcare logistics practice can improve care delivery and healthcare system performance. The HLTT/DT defines “logistics” as the more synchronized movement of data, devices and people across the enterprise and beyond its walls.

Its journey took shape when the CIO at Atlanta Children’s Hospital highlighted their hospital was overspending by upwards of $20 million annually due to logistical inefficiencies. Misplaced devices needing updates or attempting to locate these assets within the hospital painted a vivid picture of their unnecessary spending.

Partnering with TKC, they realized that while external vendors provided the bulk of solutions, the final 20 percent—the crux of the issue—fell heavily on the shoulders of hospital CIOs and their teams, who were already stretched thin in terms of time and budget. The solution brought by TKC seemed clear—a collaborative communication with vendors to bridge these gaps together.

Today, the initiative’s reach extends well beyond Atlanta Children’s Hospital, welcoming a wider array of healthcare systems and innovative vendors into the conversation. Last year, it broadened its horizons to include health plan stakeholders as well.

Every six weeks, the HLTT/DT discusses vital logistics-focused topics, inviting health system leaders to speak who are making remarkable strides using innovative vendor technologies. For instance, discussions around command centers and their integration into electronic health records (EHR) and clinical workflows provide health systems with insights into available options, capabilities, expected outcomes and the true investment required through the lens of health systems that have navigated these paths.

Krinsky notes, “The essence of the HLTT/DT lies in fostering thought leadership and multi-stakeholder collaboration. By enabling health systems to learn from each other, the initiative accelerates collective growth and enhances patient care.”

“Currently, this network encompasses between 25 and 30 healthcare systems, and it is witnessing remarkable growth in membership, fueled significantly by word-of-mouth. “On the vendor side, we have a community of 40 to 45 innovators. They include established giants like AWS, Salesforce, Epic and GE Healthcare, along with emerging innovators like AmalgamRx. Looking ahead, we anticipate the payer segment of our community to expand significantly,” adds Courtney Jaeger, Director.

Empowering Leadership through the Healthcare Influencer Network

The HIN plays a crucial role in weaving together C-level executives across the healthcare domain. This community, curated with precision and care, has become a fertile ground for sharing insights, crafting partnerships and collectively shaping the future of healthcare.

The network primarily serves as TKC’s initial resource when seeking subject matter experts for consulting engagements. Network members have the first opportunity to join advisory boards or projects, with the freedom to decide their level of involvement.

The network also often acts as a conduit for connecting members with new talent through introductions based on potential synergies.

“We aim to expand from our current 250 members to 500 by yearend, with sights set on growing this influential community to a couple of thousand in the coming years,” says Wendy Nielsen, COO, CFO and Chief of Staff.

The Game-Changing Women of Healthcare Podcast

The Game-Changing Women of Healthcare Podcast concludes this trio of strategic pillars. It celebrates the stories and successes of women trailblazers in healthcare, inspiring a new generation of leaders and sparking meaningful action by providing real life examples of solutions to complex challenges.

The highlight of this season is Nancy Brinker, the force behind making the color pink synonymous with breast cancer awareness, a tribute to her sister Susan G. Komen. TKC reveals the story of visionaries like Brinker through its podcast, reinforcing the power of individual action in catalyzing significant healthcare shifts.

“Every episode provides a front-row seat to guests’ personal journeys, war stories and victories. We talk about what it takes to successfully develop a truly novel solution and bring it to market. We move well beyond the theoretical issues with real-life examples of how to really make an impact,” says Meg Escobosa, Director and host of The Game-Changing Women of Healthcare.

From building trust in clinical trials to increasing access to life saving cancer medications, each episode is a narrative of women who have not only challenged the status quo but also paved new paths. The podcast’s reach, evidenced by milestones such as 3,000 downloads, resonates with a crucial audience—women in all stages of their careers in healthcare.

Growth And Strategic Innovation Consulting

On the consulting side of the house, TKC is seen as a highly creative, bespoke alternative to traditional strategy consulting firms. “You can’t do things differently until you see things differently,” says Director Alan Chen. “At every step along the journey, TKC is helping our clients see things differently.”

Another guiding tenant embedded in TKC’s DNA is “People support what they help create.” This explains why implementation and follow-through are always expected. “It is virtually unheard of for TKC recommendations to sit on a shelf,” says Krinsky.

A third differentiated guiding principle is “How a strategy is communicated is as important as the strategy itself.” This is why TKC has a team of five content strategists who bring messaging to life with creative concept boards, infographics, web decks and other highly visual and dynamic platforms.

And that is why TKC’s approach is called, “Strategy With A Twist”.