Technological advancements are reshaping marketing strategies in the hospitality industry. It enhances guest engagement and maintains competitiveness in a rapidly changing market landscape.
FREMONT, CA: Hospitality marketing is a developing field adapting technological advances, consumer behaviour, and market expectation preferences, shifting hospitality businesses to remain competitive. Effective marketing strategies are essential to leveraging the latest trends and innovations in today's modern era. Some of the current trends shaping hospitality marketing include:
Customisation: Leveraging data analytics and AI, the hospitality industry provides personalised guest experiences, such as room preferences and recommendations for activities and dining. Pricing strategies are also employed by using current data to adjust prices based on demand, booking patterns, and guest profiles. This maximises revenue and enhances customer satisfaction by offering tailored services that meet individual guest needs.
Augmented Reality Apps: The apps enrich guest experience by overlaying interactive information about the property and nearby attractions onto views through smartphones or tablets. By integrating AR technology, guests can receive engaging details about amenities, local landmarks, and services directly in their surroundings. This interactive approach enhances guest engagement by navigating the property and discovering nearby views of interest.
Virtual Tours: The hospitality industry involves leveraging virtual reality technology to offer immersive tours of hotel rooms, facilities, and nearby attractions. Potential guests can explore these environments virtually, gaining a realistic preview of accommodations and amenities before booking. This technology enhances the booking experience by increasing guest confidence and potentially leading to higher booking conversions on a competitive edge in the market.
