Giving your clinic a memorable personality and continual reinforcement that you practice human-centric care demands communicating the correct message at the right time and on the right channel to attract and retain patients.
Fremont, CA: Patients who are engaged are more concerned about their health. Implementing a multi-channel patient engagement approach tailored to their needs offers a great experience that encourages patient activation and, eventually, loyalty. Here are three steps for an efficient patient engagement strategy:
Determine patient’s level of activation
Patient activation occurs in four stages, according to the National Institutes of Health. A patient must first think that their role is vital, then obtain the confidence and knowledge necessary to act on that belief, progressively maintain and enhance their health, and lastly stay the course – even if they are under duress or in agony due to a chronic condition. When it comes to population health, this may take more time and planning.
You’ll be able to personalize intervention and monitor changes as you implement your patient engagement plan at their own pace and intensity once you’ve assessed each patient’s activation levels and receptivity to engagement.
Determine types of information patients need
Patients who are less activated may require more educational and motivational assistance and may find it harder to embrace new techniques. Their method will include more technology training and shorter, simpler condition information outreach to improve patient outcomes.
Patients who are at ease with technology like patient engagement platforms, apps, wearables, and automation will have more time to know about symptoms and diseases, treatment options, drugs, and support groups.
