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Patients only attend appointments for their scheduled appointments, so a doctor’s interaction with them is limited.
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Healthcare Business Review | Monday, February 14, 2022
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Dental email marketing benefits patients and practitioners and develops a strong connection between patients and their doctors.
FREMONT, CA: Patients only attend appointments for their scheduled appointments, so a doctor’s interaction with them is limited. However, it is important to understand that this is not the only opportunity to build a relationship with them.
Creating a more meaningful connection through dental email marketing can be more effective than simply reminding them of their six-month appointments or bills. Taking advantage of this can alleviate the long gap in communication between routine dental appointments and reinforce your patients' trust in your office. Email marketing tools can help ensure patients' loyalty and build a sense of community.
The best practices for leveraging email marketing
Build a Subscriber List
For your email marketing campaign to be successful, it is essential to build a subscriber list. There are many ways to subscribe to your mailing list, but one of the fastest ways is through web forms on your website, blog, and social media pages that you own. The benefit of this is that it makes it effortless for your patients to register for your email list and to submit their contact information.