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BehaVR Launches NutureVR to Reduce Stress, Anxiety, and Fear for Pregnant Women

NurtureVR was built on decades of scientific research into VR's ability to mitigate pregnancy-related pain by creating experiential learning environments that reduce stress and improve wellbeing 

BehaVR Launches NutureVR to Reduce Stress, Anxiety, and Fear for Pregnant Women

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Healthcare Business Review | Wednesday, September 29, 2021

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NurtureVR was built on decades of scientific research into VR's ability to mitigate pregnancy-related pain by creating experiential learning environments that reduce stress and improve wellbeing.


FREMONT, CA: BehaVR announced its direct-to-consumer launch of NurtureVR, a first-of-its-kind program to liberate expectant mothers from stress, anxiety, and fear through the power of virtual reality. NurtureVR uses the proven neurological power of virtual reality to help moms step into motherhood through a calming, immersive environment rooted in education and experience like mindfulness, meditation, and breastfeeding support that promotes self-care and increased resilience.


BehaVR expedited its planned introduction of NurtureVR directly-to-consumer (vs. only via health providers) as pregnant women in the U.S. are now experiencing doubled levels of maternal depression and anxiety due to the pandemic, reinforced by the latest Delta Variant concerns.


"Now is a crucial time to bring forth digital health solutions for moms, their families, as well as health providers that offer high-quality, self-directed care from the safety, comfort and privacy of home," said Aaron Gani, founder, and CEO of BehaVR. "With the headset on, mom is immersed in an empowering world that calms and carries her, and even her partner, through the most critical phases of the perinatal experience. Feedback has been very strong from early adopters. 


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