8 OCTOBER 2024IN MY OPINIONAs the Marketing Manager at Restore Dental Arts, Nona combines creativity with strategic planning to enhance the brand. She is responsible for managing the digital presence, advertisements, website, and community engagement. Nona takes pride in creating content that resonates with the audience and fosters genuine connections. She is dedicated to building an authentic and trusted brand within the community. To Nona, effective marketing is about informing, engaging, and making a positive impact.FROM CARE TO COMMUNITY: STRATEGIES FOR DENTAL PRACTICE SUCCESSIn our city alone, patients have numerous quality dental practices to choose from. When extending their search to a 15 or 20-mile radius, they would be saturated with options. In this competitive landscape, dental practices must go beyond providing excellent clinical care to thrive and succeed truly. Effective dental marketing, particularly through building a strong brand identity and fostering a positive reputation in the community, is crucial for attracting and retaining patients.A strong brand identity sets your practice apart from competitors and creates a lasting impression on potential patients and hires. Your brand is more than just a logo; it encompasses your practice's mission, vision and values and has the potential to set you apart.DENTAL MARKETING: BUILDING A STRONG BRAND IDENTITY AND POSITIVE REPUTATION THROUGH COMMUNITY ENGAGEMENT By Jaclyn Nona, Marketing Manager, Restore Dental ArtsJaclyn graduated from the University of Indianapolis in 2012 with a Bachelor's Degree in Communications. She began her career in the dental industry in 2013 and joined Restore Dental Arts in 2016. Jaclyn oversees the practice's marketing initiatives and brand reputation, enjoying the creative aspects of her role and the special relationships she has formed with the community through organizing outreach programs.Jaclyn Nona
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