4 FEBRUARY 2024CONTENTSL AST WORDIN MY OPINION08You Deserve Extraordinary Care - Launching a brand refresh campaign that connects with consumersRiham El-Lakany, SVP, Chief Marketing and Communication Officer,BJC HealthCare30Recovering From Extraordinary TimesBuilding a resilient healthcare workforceKristen Winter, Executive Vice President, Programs, People and Leadership,Sunnybrook Health Sciences Centre12COVER STORYNash Kassam,Founder and CEO PRECISION MARKETING, PROVEN RESULTSTHE DENTAL SEO COMPANY & THE PLASTIC SURGERY SEO COMPANYTHE DENTAL SEO COMPANY & THE PLASTIC SURGERY SEO COMPANYDIVISIONS OF HEALTHCARE MARKETING CANADADIVISIONS OF HEALTHCARE MARKETING CANADA
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