8 DECEMBER - 2023IN MY OPINIONThe Earned Patient: Using Net Promoter Score (NPS) To Improve Your Patient's Experience By David Apple, Chief Marketing Officer, Intuitive HealthConsumerism is changing healthcare at an accelerated rate. In a shifting economy tinged by inflation, post-pandemic stress and fatigue, work-from-home routines, and changing lifestyles and not to mention AI-guided health information available at their fingertips, consumers want an improved healthcare experience. Specifically, they're looking for quality, convenience, and value within their healthcare journey. These factors have led to a patient-centered, retail-quality experience-transformed paradigm in healthcare. An increase in data, digital transformation, and the pressure to build a brand with stellar customer loyalty is driving providers to push past the status quo. David Apple
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